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M-Drill
A Makita drill designed for the DIY'er, 5-10 years from now

Opportunity

Insights

Showcased,
Not Hidden
People are not only moving into smaller apartments, but they are embracing home repair and DIY projects. This creates an important need and opportunity for a drill that is designed to displayed in the home.

Consumers are becoming increasingly familiar with intuitive gestures and digital interfaces. Integration of a touch screen creates a welcoming user-friendly interface, even for those unfamiliar with tools.
A Familiar Experience
AR
Integration of AR allows any user to tackle any job, no matter how difficulty

Ideation


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