Sam Kapor

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Why Collect
Records?

Generative research tools were used to understand why people collect records, what about the experience they value, and how that could be enhanced.

Methodology

User-centered approach aimed at uncovering users' needs, preferences, and behaviors in order to inform the design process.

WALK THROUGH

Determine what is important to the listener when they are playing their records

TRADE OFFS

Understand what the listener values most while putting on and listening to a record

DIXIT CARDS

Uncover how the listener feels and what they are thinking about when they listen to records

Eli & Giselle

NEW COLLECTOR

Harlan

NEW COLLECTOR

Will

MODERATE COLLECTOR

Adam

EXPERIENCED

COLLECTOR

Ramsey

EXPERIENCED

COLLECTOR

Terry

STORE &

LABEL OWNER

Love the ritual and routine

Appreciate the texture and physicality

Feel records provide optimum and true audio quality

Feel more focused on the music

The collection provides insight into who they are

Findings

Insights & Opportunities

INSIGHT

Listeners believe record players provide the best sounding experience

OPPORTUNITY

How might we help listeners optimize their acoustics?

INSIGHT

Listeners enjoy connecting with other listeners and being a part of a community

OPPORTUNITY

How might we connect listeners and help them share the experience?

INSIGHT

Listeners feel that playing records helps to change and set the "mood"

OPPORTUNITY

How might we shape the ambiance and setting where listeners enjoy their records?

INSIGHT

Listeners feel that their record collection and the ritual of putting playing records is

very personal

OPPORTUNITY

How might we make records more personalized?

Design Criteria

1

Expands

The Ritual

Focus is not on efficiency, but instead on adding to the process of listening to a record

4

Brings Listener Closer To Music

Encourages reflection of and enhanced stimulation from the music

2

Promotes Tangibility

Maintaining an analogue feel and helping to add a physical element to the experience

5

Enhances The Personal Feel

Feel unique and personalized for the listener

3

User

Friendly

Easy to learn and incorporate into existing routine

6

Supports

Artist's Vision

Aid and enhance the artist's vision

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