Why Collect
Records?
Generative research tools were used to understand why people collect records, what about the experience they value, and how that could be enhanced.
Methodology
User-centered approach aimed at uncovering users' needs, preferences, and behaviors in order to inform the design process.
Eli & Giselle
NEW COLLECTOR
Harlan
NEW COLLECTOR
Will
MODERATE COLLECTOR
Adam
EXPERIENCED
COLLECTOR
Ramsey
EXPERIENCED
COLLECTOR
Terry
STORE &
LABEL OWNER
Love the ritual and routine
Appreciate the texture and physicality
Feel records provide optimum and true audio quality
Feel more focused on the music
The collection provides insight into who they are
Findings
Insights & Opportunities
INSIGHT
Listeners believe record players provide the best sounding experience
OPPORTUNITY
How might we help listeners optimize their acoustics?
INSIGHT
Listeners enjoy connecting with other listeners and being a part of a community
OPPORTUNITY
How might we connect listeners and help them share the experience?
INSIGHT
Listeners feel that playing records helps to change and set the "mood"
OPPORTUNITY
How might we shape the ambiance and setting where listeners enjoy their records?
INSIGHT
Listeners feel that their record collection and the ritual of putting playing records is
very personal
OPPORTUNITY
How might we make records more personalized?
Design Criteria
1
Expands
The Ritual
Focus is not on efficiency, but instead on adding to the process of listening to a record
4
Brings Listener Closer To Music
Encourages reflection of and enhanced stimulation from the music
2
Promotes Tangibility
Maintaining an analogue feel and helping to add a physical element to the experience
5
Enhances The Personal Feel
Feel unique and personalized for the listener
3
User
Friendly
Easy to learn and incorporate into existing routine
6
Supports
Artist's Vision
Aid and enhance the artist's vision